Small business

‘Super app’ for small businesses enters PH market

Enstack, an app designed for small businesses, was recently introduced in the Philippines. Since launching in beta late in February, Enstack has helped more than 10,000 merchants by providing them with all the tools to run their businesses directly from mobile phones.

Enstack is a free app that aims to provide entrepreneurs with all the operational, logistical, and financial tools. On Enstack, businesses can accept orders from customers over the phone, in person, and online via the Chat Store. With the Chat Store, merchants can automatically receive orders via Facebook Messenger, without replying to each message, and directly fulfill them using the Enstack app so they never miss a sale.

SMEs can also offer customers multiple payment options, including Cash On Delivery, GCash, Paymaya, BPI and Unionbank direct debit, and ship packages with integrated logistics providers such as Grab and 2Go directly from the app. Other management tools include sales and expenses recording, inventory management, and analytics.

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Behind Enstack is Oriente, which has provided Filipinos access to credit through their Shop Now, Pay Later services. With Enstack, it expands its focus on Southeast Asian SMEs and strengthens its mission to empower local merchants.

“After supporting the biggest merchants through our digital credit services, we now want to optimize the smallest of businesses so they can keep up with the rise in digital consumers,” said Geoffrey Prentice, co-founder of Oriente. “After seeing the swift growth and adoption of our free easy-to-use superapp, driven purely by word-of-mouth, we know we’ve created a game-changer with Enstack. We’re glad to see our initial group of over 10,000 SMEs, led by merchants in food and beverage, feel empowered as they take their first step towards digitization so they can be more efficient, profitable, and thrive in today’s economy.”

Oriente is a technology and data science company with headquarters in Hong Kong.

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