Retail firm Primer Group of Companies has tapped buy now pay later (BNPL) platform Atome to provide shoppers with flexible payment options.

Customers in the Philippines who shop online can split their purchases into three deferred, zero-interest payments by checking out with Atome. Primer Group carries various brands including BratPack, Columbia, Quiksilver, The North Face, Tumi, and The Travel Club, among others.

To pay, users first have to download Atome’s app and register an account, before selecting Atome as the checkout payment option.

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“Our existing customers get to enjoy greater payment flexibility in our web stores,” said Dinah Lim, vice president and head, Primer’s Philippine Retail Group shares. “But more importantly, this makes our brands more accessible to a greater number of Filipino online shoppers. We hope that this partnership allows for more journeys and adventures ahead.”

Flexible payment

“Through this partnership, Primer customers in the Philippines will now have the option of a flexible, convenient, and transparent way to shop and pay online for these quality brands,” said Sheila Sta. Ines, head of Business Development, Atome Philippines. “Together, we also hope this partnership can also accelerate the recovery of the retail and e-commerce industry in the Philippines.”


Atome launched in the Philippines at the end of 2021, partnering with over 100 online and offline retailers across key shopping categories such as fashion, beauty, lifestyle, and home and living.

Last October, Standard Chartered also announced a 10-year strategic partnership with Atome Financial, the holding company that includes Atome and other digital lending brands. The partnership includes $500 million in financing to expand Atome Financial’s regional ecosystem of merchants and customers.