Banking on the increasing number of mobile gamers, Big Crunch Digital Pte. Limited (Big Crunch Digital) is at the forefront of developing local games to further drive the market through its platform: Perya Perya (from the Filipino term of amusement park).

Under Perya Perya, Big Crunch Digital has been developing mobile games for Wil to Play, a soon-to-be-launched mobile game for Android phones. The TV show, where the app draws inspiration from, is hosted and created by Filipino celebrity Willie Revillame. What sets Wil to Play from other games is its tight integration with its TV game show counterpart and the ability to win real-world prizes.

Accenture report finds global gaming industry value exceeds $300 billion

PayMaya taps into mobile gaming market with launch of PlayMaya

While most mobile games let participants win prestige and bragging rights, Wil to Play’s hyper-casual mobile games give users a chance to bring home gadgets, food items, and more, anytime and anywhere. Since there are still limits to the sizes of local events and gatherings in the country, Wil to Play may well be the first game show that allows its online fans to win prizes even if they don’t get to be in the TV studio.