Boomi said TRENDS Promotional Products has unified more than 50 custom applications and legacy systems using the Boomi Enterprise Platform, creating a near-real-time data backbone to support analytics and future artificial intelligence, or AI, use cases.
TRENDS, a wholesale promotional products supplier across Australia, New Zealand, and the Pacific Islands, manages more than 6,000 products and 700 custom jobs daily. Over the past decade, revenue grew from about NZ$10 million to NZ$130 million. But growth also led to a mix of disconnected systems, manual data transfers, and limited visibility across operations.
“We’ve grown fast, but the complexity behind the scenes grew faster,” said Jonathan Elliott, chief information officer at TRENDS. “We had dozens of bespoke integrations stitched together. Every change required effort and created new risk. Our goal was to build a foundation of data that would scale with the organization, not hold it back.”
Working with integration partner Adaptiv, TRENDS set up the Boomi Enterprise Platform as a central integration layer. The system connects line-of-business applications and Microsoft Azure services, moving trusted data from shop floor systems to analytics tools in near-real time.
The company replaced one-off scripts and manual workarounds with reusable integrations and governed processes. Central monitoring and consistent error handling now give the IT team better oversight and help reduce disruptions.
“One of the biggest shifts has been moving away from one-off scripts to reusable, well-governed integration solutions,” Elliott said. “Instead of reinventing the wheel every time, with Boomi we have consistent, repeatable processes we can apply across the business.”
On the production floor, real-time machine data such as job details, temperature, and pressure are streamed to dashboards to help supervisors track performance and address quality issues.
“TRENDS brought scale and ambition, and our role was to put the right integration solutions and governance around it,” said Nikolai Blackie, chief technology officer and co-founder at Adaptiv. “Once in place, they were able to move from concept to value far more quickly than expected. It’s shifted the perception of integration, from something that slows the business down to something that clears the path for better insight and faster decisions.”
TRENDS plans to integrate a new product information management system and expand into AI-driven forecasting and intelligent scheduling.