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APAC organizations recognize importance of privacy in business operations — Cisco

A majority of respondents in the Asia Pacific (APAC) recognize the value of privacy in business operations. This is one of the findings of Cisco’s 2022 Data Privacy Benchmark Study, an annual global review of privacy corporate practices and the impact of privacy on organizations.

The study found 91% of respondents in APAC consider privacy a business “imperative,” which may also explain the continued rise in privacy investment as organizations see a high ROI from privacy spending.

The Cisco study also saw 85% of the respondents in the Philippines said customers would not buy from businesses if they believe data are not properly protected while 97% indicated that external privacy certifications are important in their buying process.  

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“Data privacy continues to be crucial for business success, not just in the Philippines, but across the Asia Pacific, with 96% of organizations in the region saying that they are reporting one or more privacy-related metrics to their board, and privacy investment rising with an average budget increase of 18%,” said Zaza Nicart, managing director, Cisco Philippines. “These trends are more pronounced in the region when compared to the rest of the world.”

Security and transparency tools

“At Cisco, we believe that privacy is a fundamental human right, therefore, we must protect it with adequate security and transparency tools. It is encouraging to see that organizations are reaping significant business value from privacy and considering it a business imperative,” Nicart said.

Privacy’s Return on Investment (ROI) remains high for the third straight year, with increased benefits for small to medium size organizations. More than 60% of respondents felt they were getting significant business value from privacy, especially when it comes to reducing sales delays, mitigating losses from data breaches, enabling innovation, achieving efficiency, building trust with customers, and making their company more attractive.

Respondents estimate their ROI to be 1.8 times spending on average. Respondents from the Philippines reported a higher ROI of 2.3 times this year, compared to 2.1 times in 2021.


Privacy legislation continues to be very well received around the world even though complying with these laws often involves significant effort and cost (e.g., cataloging data, maintaining records of processing activities, implementing controls – privacy by design, responding to user requests). In the Philippines, 94% of the country’s corporate respondents said privacy laws have had a positive impact, and only 1% indicated the laws have had a negative impact.

When it comes to using data, 83% survey respondents in the Philippines recognize that their organization has a responsibility to only use data in a responsible manner. Nearly as many (82%) believe they already have processes in place to ensure automated decision-making is done in accordance with customer expectations. Yet, Cisco’s 2021 Consumer Privacy Survey showed many individuals want more transparency and 56% of consumers surveyed globally are concerned about the use of data in AI and automated decision-making. Forty-six percent of consumers surveyed felt they cannot adequately protect their data, chiefly because they do not understand what organizations are collecting and doing with their data.

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