launches campaign to strengthen financial empowerment, a blockchain-backed e-wallet services provider, launched the Coins Movement, a campaign that encourages financial empowerment by moving forward into the future of money.

“Digital technologies have advanced more rapidly than any innovation,” said Nauman Mustafa, CEO of “We are embarking on the Coins Movement to bring awareness on the benefits of financial technology and provide continuous support to easily adapt to the ever-changing digital world. At, we aim to build better service experiences and more innovative products in the future.”

As part of the launch, introduced its Rewards for Loyalty program. Customers can earn loyalty points for their everyday transactions such as buying load, bill payments, game credits top-up, and tollway credit purchases. Loyalty points can be used to redeem vouchers on the Coins Rewards catalog. launches new cryptocurrency tokens makes cash-in available in ‘sari-sari’ stores with TrueMoney also introduced six new cryptocurrency tokens this year, thus bringing the total number of crypto assets available on the platform to 10. Recent additions include AAVE, Maker (MKR), and Uniswap (UNI), as well as USDC, Chainlink (LINK), and Kyber Network Crystal (KNC), which launched earlier this year, with more coming soon.

The Philippines, which has a very young and tech-savvy population, has been seeing a boom in cryptocurrency adoption. As the first virtual assets service provider to be licensed by the Bangko Sentral ng Pilipinas, prioritizes the safety and security of users’ funds, making its platform perfect for the crypto-curious, or those who just want to dip their toes in the cryptocurrency market.

Brand ambassadors introduced celebrities Megan Young, Dingdong Dantes, and Enchong Dee as brand ambassadors in the hopes of raising awareness on and its services. currently has over 16 million customers enjoying access to e-wallet services such as local and international remittances, buying mobile load, bill payments, and 24/7 virtual assets services. Founded in 2014, its mission is to promote financial inclusion by providing Filipinos with an accessible and easy-to-use digital mobile wallet app.

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