DoubleVerify (DV), a software platform for digital media measurement, has partnered with Roblox to expand its coverage of gaming advertisements. The collaboration allows DV to offer tools that help brands track how their ads perform on Roblox, one of the most active online gaming platforms today.
Roblox has over 85 million daily users and offers immersive ad formats, including billboard image ads and video ads that appear within games. These ads reach a largely Gen Z audience across mobile, desktop, and console devices. The partnership now allows advertisers to monitor ad performance across all Roblox ad formats, including upcoming Rewarded Videos.
Tools to measure fraud and brand safety
DV’s integration into Roblox’s direct-sold ad inventory includes tools that check if ads are being viewed by real people. Advertisers can use DV’s solutions to measure fraud, brand safety, viewability, geo-relevance, and attention through DV’s Authentic Attention tags.
With this expanded coverage, advertisers gain insights into how well their ads perform and whether they meet certain quality standards. The tools also help them make better decisions when planning where and how to place their ads.
The partnership aims to give advertisers confidence that they are investing in quality media, especially in the fast-growing gaming space.