As e-commerce experienced massive growth the past year and carrying it over up to 2021, ePLDT, the ICT arm of PLDT Enterprise, is bringing Salesforce Commerce Cloud to the Philippines.
Salesforce Commerce Cloud is a cloud-based e-commerce solution that promises to simplify the personalized shipping experience for businesses and their end customers.
Salesforce Commerce Cloud will enable businesses to adopt a unified, intelligent digital commerce experience both online and in the store. It simplifies the way brands create, launch and maintain multiple sites by using a single system to manage all customer engagement channels.
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“Our commitment is to continuously support businesses of all sizes by enabling them with the latest technologies,” said Jovy Hernandez, ePLDT president and CEO and SVP and head for PLDT and Smart Enterprise Business Groups. The newest cloud commerce platform in the country will allow businesses to use a one-stop e-commerce solution and free businesses from the demands of managing various digital channels.”
ePLDT supports a complete customer journey across Salesforce CRM (customer relationship management) service functionality and complementary enterprise applications. By connecting Salesforce Commerce Cloud with other Salesforce clouds, businesses can power the entire customer lifecycle — from awareness and acquisition, to purchase and fulfillment, to advocacy and retention.
As ePLDT strives to provide a differentiated customer experience, its operations team completed specialized training and certifications on Salesforce B2C Commerce Cloud to strengthen the group’s competency in providing the service.
In December 2020, PLDT Inc. and Smart Communications Inc. launched Animo Smart Online Store with De La Salle Philippines (DLSP), which benefits over 80,000 students of De La Salle across the country. Through Salesforce B2C Commerce Cloud, the required provisions for e-commerce are being serviced to the DLSP community.