Technology company Epson has partnered with Earth Hour, becoming its first international corporate supporter.
Earth Hour, initiated by WWF in 2007, symbolizes global environmental solidarity by encouraging people to turn off lights for an hour every March. Now, it’s the world’s largest grassroots environmental movement, active in over 190 countries. In 2023, Earth Hour amassed over 410,000 hours of pledged action.
Epson and Earth Hour are urging individuals to contribute to Earth Hour 2024’s “Hour Bank,” a tally of positive environmental actions. Both companies offer easy energy-saving tips on their websites in over 26 languages. Epson is leveraging its global sales network to promote energy-saving practices in corporate settings.
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“While fulfilling our mission as a company, we also believe in the importance of everyone joining to take action. Even small actions can make a big difference if enough people participate,” Yasunori Ogawa, global president, Epson, said in a statement. “Through this partnership, we hope to expand understanding and empathy for environmental activities and provide an opportunity for as many people as possible to act.”
Carbon negative
Committed to achieving carbon negative and eliminating non-renewable resources, Epson aims to achieve its Environmental Vision 2050. Initiatives include transitioning to 100% renewable electricity at all sites since 2023 and developing energy-efficient products and services.
Epson’s partnership with Earth Hour signifies a shared commitment to environmental stewardship and encourages global participation in energy-saving efforts. Through collaborative action, they aim to make Earth Hour 2024 the most impactful yet.
“Together we can unleash the power of collective action, but we need everyone’s involvement to make it the Biggest Hour for Earth yet,” said Yves Calmette, senior director, Brand and Network Communications, for Earth Hour International. “We want Earth Hour to be a moment of celebration for our one shared home — our planet. Earth Hour isn’t just about acknowledging the problem, it’s about celebrating the solutions.”