Creative agency GIGIL has introduced Naks! as a standalone media agency offering its services to brands outside the advertising firm’s roster. The team previously supported GIGIL’s campaigns and will now operate independently with a focus on timing, context, and cultural relevance in media planning.
Naks! applies the same campaign discipline used in GIGIL’s past work. The group handled media for projects such as the CoCo Tea “Ces Drilon” online film, the RC Cola “Himala” online film, and the Netflix “Trese” billboard series. These campaigns gained strong viewership and social engagement based on GIGIL’s internal data.
“In today’s attention economy, where you show up matters as much as what you say,” said Jake Yrastorza, managing partner of GIGIL. “At Naks!, we treat the media as part of the creative story, not just the stage. That’s how we help ideas move people, stretch budgets, and build the kind of momentum brave brands need to stand out.”
The team positions the media agency as a creative element instead of a distribution channel. This means placements are chosen to extend the idea and make messages feel more tailored to the environment where they appear.
Naks! works with creative teams at the start of campaign development. According to the agency, this helps determine where, when, and how messages should appear so the final output feels more deliberate.
The company says its name reflects a familiar Filipino expression of appreciation, aligning with its goal of creating media executions that feel earned and well placed. Its identity and logo were developed to represent this intention.
Now operating as a public-facing service, Naks! is opening its media strategy and placement capabilities to brands seeking more creative approaches in how their messages are delivered.