To help creative businesses maximize their potential, even when facing a crisis as unprecedented as the COVID-19 pandemic, creative entrepreneurs were advised to adopt a “jack of all trades” mindset” — and to let go of the usual belief that being an artist-entrepreneur means being an expert in only one field or craft.

This can be achieved by constantly learning new skills and exploring different mediums to express their artistry using digital tools that allow them to try new styles and techniques and make their processes more efficient.

This was highlighted by the creative industry leaders at the recent webinar “Animation Fusion: Digital Entrepreneurship for Creatives,” spearheaded by the Animation Council of the Philippines (ACPI) in partnership with Globe Business.

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Using digital tools to power smarter work

“Creative entrepreneurs are more productive if they can work from anywhere,” said Tim Genato, MSME Group business development manager of Globe Business. “However, some of their key challenges involve the lack of decent internet connectivity, which leads them to search for places with free WiFi which could be a cybersecurity risk. At the same time, this also affects their productivity and ability to deliver their output to clients.”

That’s why for these kinds of enterprises, especially the MSMEs, he identified four digital tools to run a creative business smoothly: a stable network connection, cloud solutions, collaborative platforms, and an efficient payment system that has cashless options. Genato said that all these tools are made more accessible by Globe Business, as they continuously find ways to empower MSMEs through solutions for every stage of the business.

For connectivity, Globe Business offers Mobile Plans, Fixed Fiber Internet (Broadband Internet), and Direct Internet that provide users with reliable bandwidth to facilitate virtual meetings, (heavy) file sharing like final artworks, and constant communications essential in bringing to life great creative ideas.

Globe Business services

To improve day-to-day operations and create more efficient ways of working, Globe Business has several productivity solutions to enable creative teams to work more collaboratively with each other online.

Through Globe Business’ Cloud Services, important business files and sensitive information critical to creative strategies are kept safe and secured on the cloud. Companies can also protect their business against cyberattacks with Globe Business Cybersecurity solutions, which offer advanced endpoint threat prevention, and insightful detection and response capabilities.

GCash for Business provides the enterprise cashless payment options to consumers and helps facilitate transactions faster such as salary disbursement to employees and payment distributions to suppliers, ensuring the financial stability of the business.

In addition to connectivity and digital solutions, Globe Business extends training services to its partners to ease their adoption of Globe Business ICT solutions; provides access to insights, tips, and resources through Globe Business Academy helpful for business strategies; and grants exclusive rewards and benefits through its loyalty program Upstart that contribute to business resiliency and growth.

“Digital entrepreneurship is the only way to thrive in the midst of these uncertain times,” said Miguel del Rosario, president, ACPI. “The little physical things that we had to establish connections with others at work are now gone; we need to replicate these environments in the digital setup.”