Telecommunications company Globe ended the first half of 2025 with 62.5 million mobile subscribers, a 5% increase from 59.5 million in the same period last year. The growth was attributed to relevant offers, improved network experience, and customer trust in its services.
The company said it remains focused on innovation and digital transformation to improve customer experience. According to Globe, it recorded a Net Promoter Score (NPS) of 43.3, higher than the telco industry average of 31, showing progress in customer satisfaction.
“Our mobile growth and customer satisfaction are anchored on our deep focus on what truly matters to Filipinos,” said Carl Cruz, president and CEO of Globe. “Whether it’s value-packed offers or a network they can rely on, we continue to innovate to meet the needs of every customer, wherever they are in their journey.”
In the second quarter, mobile data accounted for 86% of mobile service revenues. Globe also reported a 58% rise in average daily 5G traffic since December 2024, with users consuming up to 33% more data on average. The company said this reflects how connectivity supports daily work, entertainment, education, and transactions.
To meet growing demand, Globe invested in expanding prepaid accessibility and digital touchpoints, allowing more users to manage plans, redeem rewards, and access tailored offers through the GlobeOne app.