Google launched My Ad Center, a service that aims to simplify the process and gives internet users control over the ads they see on Search, YouTube, and Discover.

Here are some features of My Ad Center that will help you control your ad experience:

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Follow brands and topics you care about

My Ad Center is designed to improve your ad experience on Google’s sites and apps by giving you more control over the brands and topics you want to see. You can access this feature on Google Search, Discover, and YouTube while signed in, giving you a quick and easy way to manage ads while browsing.

Putting privacy first

Keeping information safe and protecting the privacy of its users is at the core of all Google products and services. My Ad Center ensures that your personal information remains safe, especially any information in your Google Drive, Photos, or Gmail.

Users can decide which of their activities are used to make Google products work for them — independent of the ads you’re shown. This means that if your YouTube History is on, it does not automatically affect how your ads are personalized unless you want them to be. Through the My Ad Center, you can turn off permissions to use your YouTube History without impacting relevant recommendations in your feed.

You’ll also be able to choose and adjust how categories, such as education, relationship status, or the industry you work in, inform your ads or turn them off completely. This way, you can more easily choose the ad experience that’s right for you.

Control your Ads beyond Google

Users also have the option to personalize their ad experience on any device where their account is signed in. My Ad Center allows you to turn this feature on or off through the use of Ad Settings. This keeps your preferences optimized, and still have the same experience outside of Google.

Learn more about My Ad Center and Google’s commitment to privacy by visiting the Safety Center.