The Digital Marketing Association of the Philippines (DMAP) has announced that Steven Johnson, co-creator of Google’s NotebookLM, will deliver the keynote address at DigiCon Revolution 2024. The event, set for Oct. 15-16 in Newport City, Metro Manila, will focus on preparing the workforce for ongoing digital changes.
Johnson, also the editorial director of Google Labs, will discuss navigating digital transformation with over 2,000 expected attendees from various industries. His talk will explore trends shaping the future of digital marketing, from artificial intelligence (AI) integration to data-driven strategies.
This year’s theme, “Revolution,” highlights emerging technologies and strategies across five core areas: e-commerce, brand building in the AI age, digital transformation, analytics, and AI-driven innovation. Johnson’s keynote is anticipated to offer valuable insights into future-proofing business models in an evolving technological landscape.
Johnson is renowned for his work on NotebookLM, an AI-powered research tool that helps users derive insights from notes. He will share his expertise in understanding innovation patterns during transformative periods, offering perspectives from his background as an author and tech thought leader.
DigiCon Revolution 2024 will feature global and local speakers, masterclasses, and workshops across multiple venues in Newport City, providing attendees with opportunities to engage with industry leaders.
Johnson’s keynote promises to underscore the importance of upskilling, particularly in fields that blend creativity and technology. As machines take on more creative roles, Johnson stresses the need for new skills to leverage these advancements effectively.