HoYo FEST, the official community event for fans of HoYoverse games, returns this year from July 24 to 27, 2025, across six cities in Southeast Asia. The multi-day gathering will take place in exhibition centers in Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam.
Now in its fifth year, HoYo FEST will feature themed booths inspired by Genshin Impact, Honkai Impact 3, Honkai: Star Rail, and Zenless Zone Zero. Fans can join in various onsite activities, get event-exclusive freebies, and purchase limited-edition merchandise.
One of the highlights is the Artist Alley, which will be available in all six countries for the first time. Introduced during the 2024 events in Indonesia and Vietnam, the Artist Alley allows local creators to sell fan-made HoYoverse-inspired merchandise, a first for a game company-hosted event in the region.
The 2025 edition also adds a Stage Segment, giving cosplayers, musicians, and other fan artists a chance to perform or showcase their work live. The full list of artists and performers will be announced by the end of June.
Tickets will go on sale on June 24, 2025, at 11 a.m. (UTC+8) via the official HoYo FEST website at https://hoyo.link/wqjjLntrY. Fans can choose between 1-Day Passes, Multi-Day Passes, and Fast Passes. Fast Pass holders will receive early entry, exclusive items, and priority access to booths and activities.
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