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IBM Partner Plus program enhances partner incentives

Technology company IBM has replaced PartnerWorld with IBM Partner Plus, a program that puts clients in control of their earning potential. The program is open to new and existing partners, including resellers, hyperscalers, technology providers, independent software vendors, and systems integrators.

IBM said IBM Partner Plus will allow “unprecedented access to IBM resources, incentives, and tailored support to deepen clients’ technical expertise and help speed time to market.”

“IBM Partner Plus introduces a new way for IBM to deliver value to new and existing partners by helping them gain skills, grow faster and earn more,” Kate Woolley, general manager of IBM Ecosystem, said in a media advisory. “We’ve heard from partners that they want a simplified experience that helps them win with clients. I’m confident these changes and our continued investment in our ecosystem will make IBM the partner of choice across the industry, and together we can drive growth for partners, clients, and IBM.”

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Partners who will participate in the program can progress to three tiers, Silver, Gold, and Platinum, and each tier will open up benefits which could be financial or technical support.

IBM Partner Plus consolidated partners (whether they sell, build on or with, and/or provide services for IBM technology and programs into one ecosystem. The enhanced IBM Partner Portal consolidates and tracks all expertise, revenue, and deals globally, offering each partner a clear line-of-site into their progression through the program.

Partner skills development

“This allows independent software vendors to embed IBM Software from partner marketplaces into their own solutions,” IBM said. “All partner sales through the marketplace accumulate towards their progression in IBM Partner Plus.”

The IBM Partner Portal gives partners real-time visibility into the incentives they are eligible for, predictability into potential earnings, and includes an automated deal share engine that helps them surface quality leads. This aims to improve deal registration and introduce partners to potential deals valued at over half a billion dollars globally.

Partners can grow skills, develop solutions, and build sales expertise with technologies like artificial intelligence (AI), security, and cloud on an open hybrid cloud platform by leveraging technical experts from IBM. IBM will also assist partners in the development of minimal viable products, proofs of concept, and custom demos to help them win client business and accelerate growth. In addition, as partner businesses grow with IBM, they can unlock additional benefits designed to help them expand their capabilities and find new clients.

Registered PartnerWorld members will maintain their current tier through July 1, 2023, and can progress to the new tiering system during this time as they meet criteria with the new incentive program taking effect on April 1, 2023