The International Olympic Committee (IOC) has entered a long-term agreement with TCL, making the global technology company a Worldwide Olympic and Paralympic Partner until 2032. The partnership covers the Home Audiovisual Equipment and Home Appliances category.
TCL’s technology will be featured at the Olympic Games, from digital displays to household appliances in the Olympic Village. The company will also support the IOC’s Olympic AI Agenda, which focuses on enhancing fan and athlete experiences. TCL will contribute to the “Athletes Moments” initiative, allowing athletes to connect with their loved ones after competing.
“The IOC is excited to announce its new partnership with TCL, a world leader in the television and household goods industries,” said Thomas Bach, president of IOC. “TCL has a long history of supporting sport around the world, and now is taking its ambition to inspire greatness to new heights as the Olympic Games are the greatest, most inspirational global sporting stage.”
As part of the agreement, the IOC will redistribute the revenue it receives to support sports organizations, National Olympic Committees, and the organizers of the Olympic and Youth Olympic Games.
“We are honored to become a Worldwide Olympic and Paralympic Partner,” said Li Dongsheng, founder and chair of TCL. “The Olympic Games inspire billions of people around the world, and through this partnership, TCL’s diverse innovations will empower the Olympic Games and deliver exceptional experiences to a global audience.”
TCL, which has been involved in sports sponsorships for years, will provide smart displays, air conditioners, refrigerators, washing machines, smart locks, audio systems, projectors, and RayNeo smart glasses at the Olympic Games.
The company, founded in 1981, operates in over 160 countries and continues to expand its presence in the global technology market.