Technology has become a crucial tool for business owner Germee Ronirose Abesamis, founder of Dearest, a jewelry company, which creates customized engagement and wedding rings.

As the COVID-19 pandemic rages on, the jewelry industry — like many other industries — was not spared the economic loss caused by lockdowns. But the millennial entrepreneur and designer explored deep technology to serve their clients better. As a company that creates high-quality bespoke jewelry, its priority is crafting the jewelry that its clients really want and it believes that technology can help achieve that.”

“We are creating an AI Curation tool that will help people find the perfect engagement ring for their partners,” Abesamis said. “It is infused with our team’s collective knowledge of diamonds and gems, jewelry, and style. In the future, we want to create a similar tool for women and men buying jewelry for themselves so they can create their dream pieces.”

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Abesamis, who lived in Vicenza, the jewelry capital of Italy, said this process promotes mindful consumption, by really helping their clients know what they want. It promotes sustainability by having zero-waste production and the business model allows the company to create only according to demand. So far, Dearest had zero returns testament that “their clients are happy.”

With everything done online, Abesamis has made the business mobile. Before the pandemic, she was based in the United Kingdom and moved back to the Philippines to be with her family. She said that when things get better, she plans to expand the business in the UK.

E-commerce

She holds a degree in Business Administration and Accountancy from the University of the Philippines. She started as an investment banking analyst at ING Bank and an instructor at her alma mater. She pursued Masters in Finance at Università Bocconi in Milan, Italy.

With a remote team, Abesamis takes her business with her. She designs anywhere, while master artisans in the Philippines and Italy build the actual products. E-commerce is also a major tool in her trade, tapping into the world of the internet where she can showcase her brands to people all over the world.

“We are conducting what we’ve been doing all along, online sales,” she said. “It is the customers who have changed. They are comfortable buying a ring worth thousands of dollars, even without meeting (a representative from the company). Of course, they have to trust the brand enough.”

Dearest will launch a new Engagement Ring Collection and also has a patent-pending status on one of its innovations that the company said will “revolutionize the jewelry industry: a digital ring sizer, so clients can get their exact ring size regardless of where they are and will be launching a new website soon.