Artificial intelligence (AI) use is gaining momentum in the Philippines, with 46% of Filipino workers using generative AI (GenAI) monthly, according to the Decoding Global Talent Report 2024 by Jobstreet by SEEK, Boston Consulting Group, and The Network. This figure surpasses the global average of 39%.
The report surveyed over 150,000 workers worldwide, including 6,400 Filipinos from various industries and backgrounds. Among Filipino respondents aged 18-24, GenAI use was high at 64%, double the rate of older groups.
Workers in digitalization and data sciences are the most frequent users, with 71% utilizing GenAI, followed by 65% in information technology. Writing tasks dominate workplace applications, cited by half of the respondents, while skill development and learning are common personal uses at 58%.
However, AI’s growing role sparks concerns about job security. Over 80% of Filipino workers believe AI will alter their work, and 35% foresee major changes that might transform or eliminate their roles. Workers in physical or craft jobs expressed the most concern, while those in technical or engineering roles were less apprehensive.
Reskilling
Despite potential challenges, Filipinos are proactive about reskilling, with 70% ready to adapt to AI-driven changes. Analytical and job-specific skills were identified as key focus areas. Popular learning methods include self-study and video tutorials, often preferred over formal company training.
Jobstreet by SEEK encourages employers to prioritize strategic upskilling and explore partnerships with educational institutions and stakeholders.
“Through proper reskilling and upskilling, AI can serve as a tool to enhance efficiency and improve organizational output,” said Dannah Majarocon, Managing Director for Jobstreet Philippines.