EastWest Bank, a personalized financial services provider, has partnered with MoEngage, a customer engagement platform, to enhance digital banking experiences and better meet customer needs.
“Implementing MoEngage for our digital onboarding processes has allowed us to deliver targeted messaging with improved customer satisfaction,” said Jerry Ngo, CEO of EastWest Bank. “We are confident that this partnership will drive our cross-selling strategies, ensuring we present the right products to the right customers at the right time.”
Through this collaboration, EastWest aims to refine its approach to understanding and serving customers.
“With our insights-led approach to personalized customer engagement, we aim to help EastWest Bank deliver a banking experience that is meaningful and beneficial to their customers,” said Raviteja Dodda, CEO of MoEngage,
The bank’s digital innovations include Komo, a fully digital account opening service, and EasyWay, an upgraded mobile app designed to simplify transactions.
This partnership also supports EastWest’s initiatives for financial inclusion, including services tailored to entrepreneurs through its Business Class segment. By focusing on customer-centric innovations, the bank is positioning itself as a trusted financial partner for individuals and businesses alike.