The latest research from the professional network LinkedIn reveals the mixed reception of Filipinos regarding the emergence of artificial intelligence (AI) use cases in the workplace. However, a significant majority, 76% of respondents, are aware that this technology will bring substantial changes to the job landscape in the coming year.

LinkedIn’s research indicates that 69% of respondents, or 7 in 10, are open to embracing AI and are enthusiastic about learning more about this technology, but they are uncertain about where to begin. Filipinos are optimistic that AI will positively transform their careers, with nearly all (97%) expressing excitement about using AI at work and believing it will contribute to their advancement (95%).

“We can sense the interest and excitement among Filipino professionals in leveraging AI to help them win their career progression with faster access to knowledge and insights, unlock new levels of productivity, aid with work problems, and cultivate better work-life balance,” said Atul Harkisanka, head of Growth Markets and country lead for the Philippines at LinkedIn.

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The research, conducted by Censuswide, surveyed 1,527 workers in the Philippines aged 16 and older between Aug. 23, 2023, and Aug. 29, 2023.

Generative AI in the workforce

More than half (55%) of the local workforce admits to already using generative AI in their jobs, with 47% of professionals experimenting with generative AI tools such as ChatGPT. Millennials and Gen Z professionals are at the forefront of ChatGPT usage, accounting for 46% of users.

When asked how AI will advance their careers, almost 7 in 10 (69%) professionals in the Philippines said it would boost their confidence at work by providing faster access to knowledge, while 39% believed AI could suggest the skills or training they need.

“Our study shows that over 8 in 10 (85%) professionals in the Philippines believe it is likely that AI will be an ‘invisible teammate’ in the next five years,” Harkisanka said. “With their time freed up, many are looking to invest in themselves by learning new skills, focusing on more creative and strategic work, and growing their professional network – all of which are strong career boosters.”

Despite the optimism, LinkedIn’s research shows that 57% of professionals are feeling overwhelmed by the potential changes AI may bring to their jobs in the future, while approximately 41% are concerned about keeping up with AI developments that are rapidly permeating the workplace.

LinkedIn has witnessed a substantial increase in discussions about AI, with members adding AI skills to their profiles. This data underscores the immense value of soft skills and emphasizes the importance for professionals to continue developing these skills they already possess as we navigate the upcoming technological changes.