Samsung Electronics Co. Ltd.’s (Samsung) exclusive partnership with Musée du Louvre will enable the technology company to develop the Art Store on its lifestyle TV, The Frame.

With new artworks from the Louvre joining the collection, The Frame now boasts a catalog with over 1,500 works of art from 42 different countries that consumers can enjoy in 4K picture quality from museums and galleries around the world, including the Prado Museum in Madrid, the Albertina Museum in Vienna, the Tate Modern in London, the Van Gogh Museum in Amsterdam, the Hermitage State Museum in Saint Petersburg, and LUMAS.

By entering into a partnership with the Louvre, Samsung offers all The Frame owners a chance to explore the most visited museum in the world through 40 pieces of artwork and photographs. This selection includes must-see masterpieces, such as the Mona Lisa and The Wedding Feast at Cana, as well as photos of the majestic Louvre galleries, its architecture, and museum grounds (Louvre Pyramid, Tuileries Garden, etc.). A short description of each work gives users a glimpse into their background and history.

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Samsung and the Louvre also plan to unveil other exclusive content for The Frame users later this year.

The Frame features a unique and customizable design. The 2021 version of the lifestyle TV offers new custom options to complement every space and style, with two frame designs: modern (available in white, teak, beige, and brown) and beveled (available in white and brick red).

To complete the artwork appeal, The Frame can be hung flush to the wall on an ultra-slim mount and connected to a One Connect box via a single translucent cable that integrates all TV connectors including the power source. Users can also set The Frame anywhere in the room on a Studio Stand.

In addition to its gallery-ready design, The Frame provides a vibrant 4K QLED picture quality powered by Quantum Dot Technology that enables 100% color volume, immersing viewers in a world of rich and realistic colors.