M360° PR+Activations is preparing to expand into Asian markets, including Singapore, while adding Yale Home Philippines as a client for public relations, events, brand activations, and social media management.
The agency said its approach combines live events with digital communications as brands try to reach audiences across crowded online feeds and physical venues. Its service model brings public relations, social media, events, and influencer campaigns under one agency, giving clients a single partner to coordinate the work.
Yale Home Philippines’ appointment includes retail demonstrations of its smart home products. Following its Yale Smart Shop campaign and pop-up activities at True Value and Wilcon Balintawak, M360° plans to bring the Smart Yale Home Pop-Up to Ace Hardware in October 2026.
The agency also said it uses Generative Engine Optimization, or GEO, to help brand information appear in answers from AI platforms such as ChatGPT and Gemini. Its strategy pairs live events with media coverage and online content that these services can find and reference.
“Modern PR is about creating live, meaningful touchpoints that get people talking, both in person and across digital feeds,” said Millet Liberato Simeon, founder and managing director of M360° PR+Activations. “AI can generate text and optimize search, but it cannot feel. It cannot read a room, spark genuine empathy, or recreate the raw energy and emotion of a live experience.”
She noted that PR is fundamentally a human discipline, built on trust, real relationships, and authentic moments that resonate on a gut level.
“As we prepare for our upcoming expansion across Singapore, we look forward to bringing this deeply human, high-impact approach to brands across Asia,” she said.
M360°’s technology campaigns included DITO Telecommunity’s “DITO Home 5G WOWFi,” which received a Silver Award at the 2025 Marketing-Interactive PR Awards in Singapore. It also handled the press launch of high-speed 5G Wi-Fi at Clark International Airport.
For LG Electronics, the agency organized events at the National Museum of Fine Arts, pairing LG OLED AI TVs with Juan Luna’s Spoliarium. The work received recognition at the 60th Anvil Awards.
Simeon was named PR Champion of the Year (Agency) at the Marketing-Interactive PR Awards 2026 in Singapore. The agency received recognition for Excellence in Communications / PR at the Marketing Excellence Awards Philippines for its Philippine International Hot Air Balloon Fiesta campaign.
Its work spans technology, retail, healthcare, and cultural organizations, including ShopBack, foodpanda, Ingram Micro, and Bonifacio Art Foundation. The material did not specify an expansion timetable.
M360° PR+Activations is preparing for an Asia expansion, including Singapore, after adding Yale Home Philippines as a full-service client. The agency combines public relations, social media, and live events, alongside efforts to make brand information easier to find through AI search platforms such as ChatGPT and Gemini.