Global digital business services leader TP (ex-Teleperformance) has been named Frost & Sullivan’s 2026 Asia-Pacific Company of the Year in Customer Experience Management Services for its use of artificial intelligence (AI) in live customer operations.
The recognition highlights TP’s ability to move AI projects beyond testing and use them to improve productivity, service quality, and business results across Asia-Pacific.
“The company’s centers of excellence in Asia-Pacific contribute to the development of solutions across AI, machine learning, natural language processing, analytics, and automation,” said Krishna Baidya, vice president, ICT Practice, Frost & Sullivan. “This gives the region a role beyond labor delivery. It becomes a capability engine for global transformation.”
TP applies AI throughout the customer service process, from recruitment and onboarding to training, workforce management, and employee coaching. Its quality assurance system can review every customer transaction instead of relying on the small samples commonly used in the industry.
“As AI becomes embedded into customer operations, enterprises need outcome-based models that orchestrate AI and human agents to improve productivity and deliver measurable business value,” said Dave Rizzo, president and CEO, APAC, TP. “TP designs workflows that use AI to elevate human work, while linking productivity gains to the business outcomes clients want to achieve. Being named Frost & Sullivan’s Asia-Pacific Company of the Year recognizes the progress we are making in delivering that transformation for clients across the region.”
Frost & Sullivan cited TP’s work with a major hospitality brand in Singapore. TP connected older and newer systems and introduced an AI-powered knowledge platform that provides customer service teams with trusted, context-aware answers.
In another project, an AI agent reduced the time between a customer referral and booking from about 24 hours to minutes while improving booking conversion.
TP’s Asia-Pacific operations also develop solutions involving AI, machine learning, natural language processing, analytics, and automation.
TP operates in close to 100 countries and provides services across more than 170 markets. In Asia-Pacific, it offers offshore, nearshore, onshore, and hybrid delivery models to meet different cost, language, regulatory, and service requirements.