TEG Holding Pte. Ltd., through its leading brand, Mineski Global, an esports and gaming organization in Southeast Asia (SEA), has announced a $10.6-million Series A funding round led by Exacta Capital Partners and with participation from the New York-based Endeavor Catalyst. This deal was advised by Rocket Equities, a SEA-focused M&A advisory firm.

Beyond the original esports leagues, platforms, and content — that has always been at the core of Mineski Global — the company combines the best of creative, content, engagement, and technology to create experiences and opportunities for brands through esports marketing.

Mineski Global’s innovations include a casual gaming platform that introduces the competitive nature of esports in a massive and rapidly expanding mobile-first market. Mineski has partnerships with global brands such as Moonton, Tencent, Riot, Globe Telecom, Gameloft, Oppo, Acer, Plan B, and Oreo.

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“With the tremendous growth of esports and gaming, we believe this is the right time to invest in that future,” said Ronald Robinson Robins, founder, chair and CEO of Mineski Global. “As we evolve and continue to disrupt the esports and gaming industry, we’re unlocking opportunities for brands and gamers alike, defining new ways of engagement and entertainment. We are grateful to have the support of institutional investors in fueling our explosive growth.”

“The team’s deep esports experience, track record, and execution capability set it apart from other esports enablers,” said Vincent Yang, director of Mizuho Asia Partners Pte. Ltd., representing Exacta Capital Partners. “Moreover, we believe in the founders’ vision to expand esports to a broader audience via new media formats, such as Mineski Games and GG Trucks.”