Ninja Van Philippines, a tech-enabled logistics provider, has introduced a rebranded fleet of over 200 trucks nationwide. The initiative is part of the company’s efforts to enhance its business-to-business (B2B) logistics services, including less-than-truckload (LTL) freight and inter-island deliveries.
The rebranded fleet is crucial to Ninja Restock, a service designed to optimize costs by enabling smaller, frequent store deliveries instead of traditional full truckload shipments. This approach helps businesses restock as often as needed without unnecessary expenses.
The trucks now sport a bold red design, showcasing Ninja Van’s logo and services like Ninja Dash, Ninja Fulfillment, and Ninja Restock. According to the company, the updated look aims to improve brand recognition and demonstrate its commitment to providing efficient logistics solutions.
“The rebranding of our trucks is not just about a fresh look. It represents the way we move forward with the businesses that we help grow through our B2B logistics solutions,” said Sabina Lopez-Vergara, chief commercial officer of Ninja Van in the Philippines and regional head of Marketing.
With nearly a thousand vehicles in its operational fleet, Ninja Van plans to update over a hundred more trucks in the coming months.
“With more rebranded trucks in the coming months, we are reinforcing our role as a trusted logistics partner for businesses across the country,” Lopez-Vergara said.