Smart device brand OPPO’s latest Sustainability Report highlights the company’s achievements in integrating sustainability and eco-friendly concepts into its entire product lifecycle as it continues to pursue its brand mission of “Technology for Mankind, Kindness for the World”.
OPPO is committed to implementing the internationally recognized “3R+1D” sustainable packaging principles and sticks to reducing weight and, using recyclable and biodegradable materials in its packaging. Starting from the European market in 2021, OPPO successfully reduced the amount of packaging used for its smartphone products by 24% compared with 2019 levels. Approximately 45% of this packaging was made using recycled fiber, and the overall plastic used in the packaging of its smartphone products has been reduced by 95% since 2019.
To increase product durability, OPPO introduced a self-developed Battery Health Engine to increase the lifespan of its batteries. With this innovative technology, the battery capacity is able to be maintained as high as 80% after up to 1600 charging-discharging cycles.
OPPO has already established a product recycling system, offering trade-in services in domestic and international markets to promote the recycling and reuse of used mobile phones. In China, more than 1.2 million phones have been recycled through the scheme to date, equating to more than 216 tons in electronic waste.
Alongside its own actions, OPPO has also been working closely with other partners to promote sustainability. For two consecutive years, the company partnered with National Geographic to support the protection of endangered species through the OPPO Endangered Color Campaign.
OPPO was also one of the first brands to join the Eco Rating Labeling Scheme and perform well. The scheme is initiated by leading European mobile operators to evaluate the environmental performance of mobile phones in five key areas: durability, repairability, recyclability, and climate efficiency.
Apart from these, OPPO has also contributed to sustainable development, focusing on key areas such as digital inclusion, health and well-being, and youth empowerment. To name a few, these include the Color Vision Enhancement feature which offers 766 display profiles and provides personalized solutions for those who are visually impaired; and its Renovators Emerging Artists Project which aims to encourage young creatives to imagine how art and technology will intertwine in the future.