Salesforce, an artificial intelligence customer relationship management (AI CRM) company, has launched the Salesforce Startup Program in the Philippines to support local startups.
The program gives Philippine startups access to Salesforce tools and services, including artificial intelligence (AI)-powered products, mentoring, joint marketing opportunities, and a business community meant to help startups develop and expand their operations.
“The Philippines is a vibrant hub for startups, with a growing pool of talent and a dynamic market ready for innovation,” said Abraham Cuevas, regional vice president and country manager of Salesforce Philippines. “The program arrives at a pivotal moment, enabling Philippine startups to leverage cutting-edge tools, including Agentforce, and a network of experts and founders to rapidly develop, test, and scale solutions, accelerating the country’s startup growth.”
The program started in 2021 and now supports more than 435 startups in India and Singapore. More than 230 of these companies focus on AI-based solutions. Some of the companies that joined the program include CloudFiles, Xoxoday, Yellow.ai, Trupeer.ai, Nektar.ai, and Bryd. The company said it is also rolling out the program in Malaysia and Sri Lanka this month.
In November 2025, Salesforce announced plans to expand its operations in the Philippines by opening an office in Manila. The company aims to support local businesses and help them adopt “Agentic Enterprises,” or businesses that use AI-driven tools to improve operations and customer service.
Startups in the Philippines can apply through the program’s official website. Salesforce said applications will be reviewed weekly, and qualified startups will be admitted to the program after evaluation.