Network provider PLDT and its wireless unit Smart Communications (Smart), teamed up with the short-form video platform TikTok to hold digital skills training for persons with disabilities in Quezon City.
Also in partnership with ATRIEV or the Adaptive Technology for Rehabilitation Integration and Empowerment of the Visually Impaired, this initiative aims to equip PWDs with the skills and resources needed to thrive in the digital marketplace. The training was held at the Quezon City Hall’s Community Building Center with the assistance of the Quezon City Persons with Disabilities Affairs Office.
“Enabled by innovations and partnerships with like-minded organizations, we empower persons in unique circumstances to participate in their community’s economic activities through digital e-commerce platforms,” said Stephanie Orlino, AVP and head of Stakeholder Management at PLDT and Smart.
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The program not only equips participants with the tools to start profitable online ventures but also instills confidence in those who may have hesitated due to perceived difficulties or disabilities. Leveraging digital platforms like TikTok Shop expands opportunities for underrepresented sectors, fostering entrepreneurship and inclusivity.
PLDT and Smart’s eBiznovation leverages digital platforms like TikTok Shop to provide avenues for underrepresented sectors to engage in entrepreneurship.
“Because TikTok Shop can connect small businesses with consumers and the wider TikTok community, entrepreneurs can create a holistic and seamless e-commerce experience and make real connections with new audiences, allowing them to reach a broader market and grow their business,” said Toff Rada, head of Public Policy at TikTok.
eBiznovation is PLDT and Smart’s digital upskilling-to-e-commerce program, driven by the telco group’s livelihood advocacy. This initiative with ATRIEV is tucked under the PLDT Group’s IDEATe (Inclusion, Diversity, Equity, Advocacy through Technology) program which focuses on enabling inclusive community participation from commonly marginalized and underserved sectors such as senior citizens, indigenous people, people with disabilities, women, and faith organizations with small populations.