PLDT, Smart launch sustainable development initiatives

Telco and digital services provider PLDT Inc. (PLDT) and wireless subsidiary Smart Communications Inc. (Smart) announced their continued commitment to creating a more sustainable future for families, communities, and the country.

The Sustainability Program launch coincides with the National Climate Change Awareness Week and the 91st anniversary of PLDT, which was led by the newly institutionalized PLDT-Smart Sustainability Group.

“We as Filipinos have a powerful motivation to be active when it comes to taking care of our planet. We are at the frontlines of climate change. Several recent international studies have warned that the Philippines is among the countries that are being most adversely affected by the changing climate,” said Manuel V. Pangilinan, chair and CEO, PLDT. “Let’s take action to protect our planet. And let’s create hope for a better future for our people.”

Have you read “PLDT-Smart, agri dep’t empower small-scale farmers with digital tools”?

Gabay Kalikasan

As part of the PLDT-Smart Sustainability Group’s efforts, Gabay Kalikasan aims to help people make better choices for the environment. Renowned muralist and environmental advocate AG Saño led and created “SmART for Nature”—a Gabay Kalikasan street mural which covers the exterior of the PLDT Makati General Office.

The 145-feet-long artwork was a joint effort between Saño and PLDT-Smart employees, with statements #SaveOurHome, #SmartPlanet, and #SustainableEnterprise referring to PLDT Group’s various business units.

“PLDT and Smart go beyond business,” said Chaye Cabal-Revilla, PLDT SVP and Smart chief financial officer. “Caring for our environment is as equally important as taking care of our people and hitting our profit targets. The impact of climate change affects everyone pervasively. This includes our safety, our health, our existence.”

A homegrown innovation created by PLDT-Smart employees, the #SmartPlanet phone recycling device was unveiled at the Sustainability Fair. The technology will present a proper way of recycling discarded mobile devices to avoid the harmful effects of electronic waste on health and the environment.


The Sustainability Group mobilizes the PLDT and Smart employees and its top management executives to step up the companies’ environmental stewardship efforts anchored on its seven sustainability pillars.

PLDT and Smart’s sustainability pillars are aimed at future-proofing PLDT’s business through continuous innovation, responsible and efficient operations, awesome customer experience and quality of service, environmental stewardship, corporate social responsibility and community relations, good labor practice and people management, and good governance and ethical business practices.

All these seven pillars reinforce and contribute to the triple bottom line espoused by sustainability. This includes profit or progress, people, and the planet.

“At this point in time, we commit ourselves to step up our efforts to conduct our business in ways that protect future generations. This includes protecting our one true home that is our one and only planet Earth,” Cabal-Revilla said.

3 replies »