Eternal Asia has been appointed by Poly, premium audio and video solutions provider, as a distributor in Southeast Asia (SEA). Eternal Asia will provide Poly’s full portfolio of consumer and business audio and video offerings to consumer retailers, e-commerce platforms, as well as value-added resellers in Cambodia, Indonesia, Laos, Malaysia, Philippines, Singapore, Thailand, and Vietnam.

“Delivering innovative and beautifully engineered audio and video experiences to our partners is key to addressing the insatiable demand from businesses and home users looking for the best user experience for their meetings, whether from the office, working from home, or anywhere in between,” said Charlie Harb, director for Consumer eTail, APAC, Poly. “We look forward to working with Eternal Asia toward expanding our offering in Southeast Asia with a wider selection of platforms including eTail for consumers’ professional headsets, speakerphones, and video conferencing needs in this age of hybrid work.”

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With headquarters in Singapore, Eternal Asia is owned by Eternal Asia Supply Chain Management, which is listed on the stock exchange in Shenzhen, China. The distributor houses more than 500 employees across Asia with operations in Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam and Australia.

“We see a huge opportunity distributing for Poly across South east Asia, in the retail and online channels providing a solution that covers the hybrid workers and leisure demands from most consumers,” said Asri Salleh, CEO Eternal Asia. “The range offers a flexible yet diverse range of products that suit any use case in the market.”