Building on the increasing popularity of mobile gaming, media production firm GG Company Inc. unveiled what it calls the first-ever pop-up mobile gaming truck to investors and potential customers.

Called GG Truck, it is built with a 10 ft x 6 ft LED screen, a pop-up stage, and a sound system. It also comes with free Wi-Fi with a range of up to 500 meters, so gamers can connect and interact in a tournament platform with their matches broadcast online.

“We realized that many brands and organizations struggle to connect with the elusive Gen Z and millennial market,” said Ron Castro, president of GG Company. “For these audiences, gaming has emerged as the new pop culture and is increasingly becoming the primary means for connection and socialization, especially during this pandemic. GG Truck allows brands to offer Gen Z and millennials relevant and engaging experiences.”

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According to GG Company, the GG Truck is “set on a mission to gamify more than 42,000 barangays in the Philippines by helping brands connect with the youth or gamers through interactive and inclusive experiences.”

While GG Truck offers the opportunity to conduct online tournaments for some esports titles, it also hopes to redefine the hyper-casual gaming experience by allowing gamers to compete. Gaming by nature is competitive, and GG Truck enables that in a fun, lighthearted way.

“With GG Truck, brands can take advantage of this mobile gaming phenomenon. Brands can utilize our game inventory and customizable features to hold gamified on-ground events, then broadcast that online to a much wider audience,” Castro said.

Apart from gaming, GG Truck can also be used by brands, game publishers, and business institutions for various types of activities such as product launches and sampling, employee engagement activities, public service initiatives, and others.