Life insurer Pru Life UK announced the appointment of Eng Teng Wong as the new president and CEO starting Nov. 1, 2021. Wong will lead the continued transformation of the Pru Life UK business.

Wong will succeed Antonio “Jumbing” De Rosas upon his retirement after serving the company as its leader for more than 13 years.

Previously the chief revenue officer and chief officer Ecosystem Implementation of Prudential Services Asia, Wong led the launch of the AI-powered app Pulse by Prudential in many countries across Asia and Africa to empower millions of consumers particularly customers of Prudential to become healthier and wealthier.

Lee Longa appointed as CEO of Pru Life UK Investments
Pru Life UK sets up AI, data analytics hub to fastrack digital transformation

“Since two years ago, I have been working very closely with Pru Life UK to implement and launch Pulse in the Philippines with a clear vision to empower Filipinos with useful health and wellness information as well as customer-centric solutions to help them become healthier and wealthier,” Wong said. “I am blessed with so many talented, committed, and passionate people of Pru Life UK, including our PRULifers who form one of the largest, strongest, and youngest agency sales force in the country plus existing distribution and new digital partners.”

From 2014 to 2019, Wong held many other leadership positions with Prudential Services Asia and Prudential Assurance Malaysia Berhad to drive and deliver customer-centric solutions, customer service innovation, business transformation, and operational improvements.

Before joining Prudential, Wong had significant regional and local experience across a diverse range of industries, such as banking, telecommunications, manufacturing, and consulting.

Under the sponsorship from the Malaysian Government (Public Services Department), Wong graduated with a Bachelor of Engineering in Electrical and Electronics Engineering from University of Manchester Institute of Science and Technology, United Kingdom in June 1995.