Pru Life UK

Pru Life UK sets up AI, data analytics hub to fastrack digital transformation

Life insurer Pru Life UK has established the AI and Data Analytics Center to accelerate its digital transformation with the use of cutting-edge technologies such as artificial intelligence (AI) and data analytics.

The virtual center is designed to drive the integration of advanced technology solutions within Pru Life UK’s business to enhance its delivery of value-added products and services to customers and the public. It also helps facilitate collaboration among its internal functions and external stakeholders, such as the regulators and business partners.

Pru Life UK President and CEO Antonio De Rosas believes harnessing technologies such as AI and data analytics not only prepares the company and its growing workforce to be future-ready, but also helps advance digital health in the Philippines.

Pru Life UK launches AI-powered health management app

Transforming healthcare through digital-first delivery model

“In addition to enhancing the efficiency of our operations and building a smart business, the AI and Data Analytics Center will help deepen public understanding of how new technologies can deliver timely solutions to address the country’s pressing health issues. With the center, we will analyze available data and draw insights on public health as we develop and review our customer-focused strategies,” said De Rosas.

Mobile health

Pru Life UK has been advocating for the development of mobile health services in the Philippines, even before the onset of the COVID-19 pandemic.

In November last year, Pru Life UK commissioned Quisumbing Torres, one of the country’s leading advisory firms, to release a whitepaper titled “Mobile Digital Health in the Philippines.” The paper examined the readiness of mobile health solutions under the country’s regulatory environment.

This year, Pru Life UK launched a holistic health management app called Pulse, empowering users to proactively manage their health and lifestyle through AI-powered tools, real-time health information, and other value-added resources.

Pru Life UK has recently become the newest member of Analytics Association of the Philippines (AAP), an industry association that aims to lead and drive the application and evolution of data analytics, among other technologies in the Philippines.

AAP is a key partner of Pru Life UK in raising public awareness of analytics and strengthening its engagement with its customers, regulators, and other stakeholders.