Pru Life UK launches AI-powered health management app

From left: Pru Life UK Senior Manager and Head of Digital Channels Jomar Mislang, President and CEO Antonio De Rosas and Senior Vice President and Chief Customer Marketing Officer Allan Tumbaga

Life insurer Pru Life UK launched what it calls “first-of-its-kind” digital app called Pulse that will offer holistic health management to consumers in the country.” Leveraging emerging technologies such as artificial intelligence (AI), the company hopes to provide its customers with accurate health information they can use to take care of themselves.

Pulse is a regional offering of Prudential and was first introduced in Malaysia in May 2019. Apart from Malaysia and the Philippines, Pulse will be available in nine other markets in Asia.

While the Philippines has one of the lowest per-person healthcare spent in Southeast Asia, its medical services are second-most expensive in the region, according to the Mercer Marsh Benefits’ “2019 Medical Trends Around the World.” This reinforces the need for new, innovative solutions that meet the healthcare needs of its citizens, as well as for healthcare to be more inclusive and accessible.

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“Since 1996, we have been committed to helping individuals and families in the Philippines secure their financial future,” said Antonio De Rosas, president and CEO, Pru Life UK. “With Pulse, we are significantly expanding beyond our core business of providing financial protection, as well as working to integrate mobile digital health more deeply into the Philippine healthcare system.”

Health management

Through cutting-edge tools and real-time information, Pulse empowers consumers to take control of their health and wellbeing anytime, anywhere.

The launch of Pulse in the Philippines is in line with Pru Life UK’s “We DO” Campaign. Launched in 2019, “We DO” celebrates the drive and optimism of consumers looking to progress in life, and highlights Pru Life UK as a trusted partner throughout this process. Pulse leverages on that commitment through the “Prevent-Postpone-Protect” proposition, which empowers its users to become doers and proactively care for their health and overall wellbeing.

“Across the globe, digital tools are paving the way for better quality, faster, and more accessible healthcare,” De Rosas said. “These tools are especially critical for nations with underdeveloped healthcare systems, such as the Philippines, which continue to face challenges relating to consumer access, infrastructure, trained professionals and medical costs.”

Pru Life UK is working with partners to provide users with innovative offerings through Pulse, such as the Symptom Checker and Healthcheck tools, powered by UK-based healthcare technology and services company Babylon. The app is an evolving platform, to which new partners, tools and value-added services, including telemedicine as well as lifestyle and wellness management, will be added in phases.

Pulse is currently available for free download by all users of Android devices, and soon for all users of IOS devices.

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