Samsung Electronics Co. Ltd. (Samsung) announced that it has maintained the No. 6 rank at Interbrand’s “Best Global Brands 2019” list with a brand value of $61.1 billion achieving a 2% increase in brand value.
Interbrand, a division of Omnicon, is a New York-based marketing consultancy, specializing in brands and branding management. To qualify, brands must have a presence on at least three major continents and must have broad geographic coverage in growing and emerging markets.
Samsung’s mobile business has kept up with successful launches in the Galaxy series. The company led the industry in the foldable smartphones category by launching Galaxy Fold, and continued its effort in resonating with consumers with Samsung’s brand story “Do What You Can’t.”
Its visual display business, Samsung provided new viewing experiences for consumers through QLED 8K and micro-LED displays and introduced The Sero, The Frame, and The Serif. In digital appliances, Samsung has maintained its premium market leadership position in both refrigerators and washing machines and went on to release innovative new products with differentiated consumer benefits such as BESPOKE.
Spearheading advanced 5G technology, Samsung launched its first 5G smartphone. Its 5G technology also assumes a significant role in making AI and IoT more tangible and realizable. It has also accelerated the autonomous vehicle era with its incomparable speed.
Samsung’s semiconductor memory business reinforced its market presence this year by beginning mass production of the industry’s first 12-gigabit (Gb) LPDDR5 mobile DRAM and its sixth-generation V-NAND which features the industry’s first 100+ layer single-stack design. Furthermore, Samsung has been continuously investing in R&D and expanding production facilities in the system semiconductor field.
Samsung’s market leadership and investment in innovation also contributed to this year’s successful evaluation. The company’s investments were not limited to in-house R&D, but also included efforts to expand its product ecosystem through strategic partnerships, as well as investment in startups that have cultivated new business opportunities in a variety of fields, including the automotive industry.