Technology company Samsung has launched its Bespoke AI home appliances, offering new features designed to make everyday household tasks easier. With more Filipinos focusing on improving productivity in every aspect of their lives, Samsung’s AI-connected appliances aim to help users manage their time better at home.

“We are proud that our newest Bespoke AI appliances are a testament to Samsung’s deeper commitment to integrating AI across the connected experience to cater to diverse lifestyles,” said Ramon Medina, head of Digital Appliances for Samsung Electronics Philippines.

At the preview event, Samsung introduced two major product lines: the Bespoke AI Side-by-Side Refrigerators and the Bespoke AI Washing Machines. These appliances are built on three key ideas — easy to use, care, and savings.

The Side-by-Side Refrigerators offer more than just storage. Through SpaceMax Technology and All-around Cooling, food is kept evenly chilled. They are also equipped with the 9-inch AI Family Hub screen, which lets users control smart devices, access apps, and check updates. The Family Hub also allows sharing photos, playing music, and displaying daily notes, adding a personal touch to the appliance.

Side-by-Side Refrigerators

Upgrading lifestyle

Using the SmartThings app, users can control the fridge remotely through their smartphone or tablet.

Laundry gets an upgrade, too. The Bespoke AI Laundry All-in-One Combo combines a washer and dryer into a single unit. It automatically adjusts wash and dry cycles based on the weight and fabric of the clothes, helping ensure thorough cleaning.

For those who prefer top-loading washers, the AI Top-load Washer features AI Wash, which also adapts to laundry loads. Its Super Speed function shortens rinse time by using strong water jets and a faster spin.

Creating a connected home experience

“At the heart of everything we do at Samsung is our goal to make the lives of our customers better and easier with our technology, including our home appliances,” Medina said.

Samsung’s goal is to help Filipino households enjoy a more comfortable and connected home experience. The new Bespoke AI lineup is part of the company’s efforts to build smart home environments that respond to individual needs.

The Bespoke AI appliances are now available online and in Samsung’s authorized stores nationwide.

By Marlet Salazar

Marlet Salazar is a technology writer focusing on cybersecurity. In 2018, driven by her passion for the tech industry, she founded Back End News through bootstrapped funding. She honed her writing skills at the Philippine Daily Inquirer, rising from proofreader to desk editor through the years.

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