As extreme heat continues to affect daily life across the Philippines, TCL has launched the country’s first Cool Truck to bring immediate relief to the public. From May 10 to 24, the mobile cooling experience makes stops in high-traffic areas, including Fort Santiago in Intramuros and Trinoma Mall in Quezon City.
The TCL Cool Truck aims to promote the brand’s latest FreshIN 3.0 inverter air conditioner, offering Filipinos a chance to feel its cooling technology in action. Designed like a mobile showroom, the truck is divided into zones where visitors can explore TCL’s home appliances while escaping the heat.
The FreshIN 3.0 features Offline Voice Control, which lets users adjust settings using voice commands even without an internet connection. It also includes T-AI technology, which adapts cooling performance to help save energy, and QuadruPuri Filters that clean the air from dust and allergens.
The truck includes a co-working space with free Wi-Fi and a Book Nook for relaxing or creating content. Visitors can also join the Icy Reflex game for a chance to win TCL merchandise.
By turning popular public spots into cool zones, TCL offers both comfort and insight into its smart, energy-efficient solutions. The initiative also shows how brands can respond creatively to real-world challenges like heat and rising energy costs.
Catch the TCL Cool Truck at Fort Santiago, Intramuros, on May 10-17, and Trinoma Mall on May 18-24.
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