E-commerce platform Shopee partners with the Department of Trade and Industry (DTI) to offer in-depth discussions about online selling to support the growth of online businesses through Shopee Thursdays. These masterclass sessions aim to equip existing and aspiring online entrepreneurs with the right tools and information on how to use data to operate effectively in the e-commerce space.

“Shopee is excited to partner with the Department of Trade and Industry to equip MSMEs with proper knowledge and skills to thrive in the e-commerce space through Shopee Thursdays,” said Martin Yu, Director at Shopee Philippines. “As many entrepreneurs transition to online platforms like Shopee, it is important that they learn the basics of online selling and maximize the e-commerce space to its full potential. We will continue to collaborate with DTI to support MSMEs in their e-commerce journey to success.”

These days, when many consumers are already getting used to online shopping, e-commerce has become a crucial part of the global retail framework. When the COVID-19 pandemic hit forcing businesses to close down temporarily or permanently, many shifted their businesses online.

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Shopee Thursdays is a webinar series that is hoped to teach entrepreneurs the digital skills and lessons on how to use the Shopee platform to attract sales and standout in an otherwise crowded online marketplace.

Lockdown measures

According to Shopee, with the implementation of lockdown measures, more than 65% of business establishments had to close temporarily, and only 29% of enterprises remained open with limited operations.

“At DTI, we believe that every business is essential for the Philippine economy to prosper, and that is why it is our goal to support them in any way possible,” said Jean Pacheco, Assistant Secretary at the Department of Trade and Industry, in a media release. “With leading marketplace platforms like Shopee, we can reach more people who want to expand their business and learn more about e-commerce. It is an honor for us to work with a company that prioritizes the local community and we will keep on partnering with organizations like Shopee, to uplift Filipino entrepreneurs.”

Sellers can learn essential tips on how they can expand their businesses on Shopee in the upcoming sessions. On June 17, entrepreneurs will understand and learn how to better manage shop operations, inventory, warehouse processes, and employees. On June 24, the masterclass session will focus on the potential of data and how entrepreneurs can use it to improve their shop’s performance.