E-commerce platform Shopee brings Filipino celebrity Kim Chiu onboard as the new brand ambassador as it kicks off the 10.10 Brands Festival. The movie and TV personality will be the new face in the shopping platform’s marketing efforts and in-app activities.

“Shopee Philippines is happy to welcome one of the country’s top entertainers into the Shopee family, Kim Chiu,” said Martin Yu, director at Shopee Philippines. “Kim’s bubbly, charming personality and love for online shopping both resonate with millions of Filipinos who find joy and excitement on Shopee. This 10.10 Brands Festival, we hope to bring the best brand deals and so much more with our valued and trusted brand partners.”

Shopee users will see more of Chiu in the app’s in-app games such as Spin & Win and Guess It Right as well as in the #10BrandFaves contest where shoppers have a chance to win 1,000 Shopee coins.

Shopee rolls out co-streaming feature to engage shoppers on Shopee Live
Shopee kicks off year-end shopping season with 9.9 Super Shopping Day

Shopee 10.10 Brands Festival

Until Oct. 10, shoppers can enjoy free shipping with no minimum spend, big brand giveaways, and up to P1,000 off brand vouchers as part of Shopee’s 10.10 Brands Festival.

Lucky shoppers can win P430,000 worth of prizes, such as vouchers, bundles, newly launched items, and even a lifetime supply of products, from over 30 participating brands.

Leading up to 10.10, shoppers can also look forward to Nestle, Deerma, GoMO!, Lactum, Colgate Palmolive, Shigetsu, P&G Beauty, Garnier, and Belo Brand Days on Shopee Mall, where they can get discounts up to 80% off, branded items as low as P179, and a free gift with every purchase.

Starting Oct.1, shoppers can check out different themed sales on Shopee including:

• Groceries Fair – Oct. 1
• Fashion Fair – Oct. 2-3
• Mom & Baby Fair – Oct. 4
• Work From Home Fair – Oct. 5
• Gadgets and Gizmo Fair – Oct. 6-7
• Beauty and Wellness Fair – Oct. 8-9.

At the 10.10 Brands Festival, shoppers can use ShopeePay to buy load, pay bills, and scan to pay. They can activate their ShopeePay wallet and top up through online banking, debit card, and over-the-counter partners to get up to 50% discount on load from Globe, Smart, Sun, and TNT; 50% cashback from Maynilad, PLDT, and a growing list of partner billers; and ShopeePay P1 Deals from Puregold, Ultramega Supermarket, Potato Corner, and other partner merchants.