As consumer behavior shifts, brands and retailers turn to online platforms to support and promote their businesses. Because of the transition, many new online sellers need the proper guidance and e-commerce knowledge to maximize the industry’s potential.

E-commerce platform Shopee concluded its second Shopee University Summit wherein participants learned about developing the correct business branding, product photography skills, and leveraging Shopee tools and social media platforms to promote their businesses.

“Shopee is proud of its successful second Shopee University Summit that aims to equip entrepreneurs with the right tools and knowledge to thrive in the e-commerce industry,” said Martin Yu, director at Shopee Philippines. “As the digital landscape continues to evolve, Shopee ensures that sellers and entrepreneurs alike are ready to face the challenges and overcome them with confidence.”

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Shopee concludes university summit for entrepreneurs

A majority of brands and micro, small, and medium enterprises adapt to the current retail landscape challenges. Shopee and brands like Human Nature and PULUZ shared the best e-commerce marketing practices to support small businesses to recover and thrive in the competitive digital space.

“With Shopee, we overcame challenges to remain open for business,” said Jillian Co, branch operator at Human Nature Manila. “Being on Shopee also opened many growth opportunities and enabled us to continue to thrive. Its user-friendly platform and available marketing tools were convenient for the business to promote and sell our products. As the e-commerce industry rapidly expands and attracts many consumers, its impact will have a long-lasting mark and will change the industry.”

“With our partnership with Shopee, we grew the business through their support and different tools in the Marketing Center such as Shopee Feed and Shopee Live,” said Carmella Peña, brand manager at PULUZ Philippines. “We can promote our products to attract more buyers. Shopee helped us reach a wider audience to share about our brand; we achieved almost 30,000 views on live stream in a month, something we couldn’t have achieved before on our own. We will continue to maximize the positive changes in the e-commerce landscape as we step up our business.”

“Shopee helped us fulfill our goal to ‘be a friend to all Filipino photographers’ by bridging us to photographers in different parts of the country,” said Robenson T. Ong Lo, VP at CameraHaus. “With Shopee, we ensure photographers buy legitimate and brand new cameras with a warranty included. It also gave us access to widen our market range and reach people through the power of online convenience. Truly we are grateful for this digital platform.”