PLDT wireless subsidiary Smart Communications Inc. (Smart) is maximizing its LTE network to deliver a variety of online events to its subscribers across the country during GigaFest, which showcases world-class entertainment, e-sports tournaments, digital innovations, promos, and freebies.

In addition to the GigaFest, Smart has also launched a new app called the GigaLife App, which offers subscribers a simple, easy, and smart way to manage their digital activities, including balance and account details inquiry, promo and add-on registration, account reloading, viewing of billing statement, bills payment, and reward points redemption.

“In June, we launched our new Brand Promise: Simple, Smart Ako. This allowed us to further leverage on our award-winning Smart LTE network, the fastest mobile data network in the Philippines, and to deliver amazing experiences through cutting edge technology, made simple by Smart,” said Alfredo Panlilio, Smart president and CEO and PLDT Chief Revenue Officer.

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“Our campaigns did not only help the business, but also lifted our subscribers’ spirits–and that to me is priceless. As we continue to reignite the passion points of our subscribers, we fuel the growth of our business,” Panlilio said.

Panlilio added that in the past 12 months, the company has added more subscribers and reiterated the company’s commitment to continue innovating to improve customer experience.

GigaLife app

At the center of the GigaFest is the launch of Smart’s latest innovation, the GigaLife App, which allows customers to better manage their Smart subscription service.

Now downloadable for free on Google Play and the App Store, the GigaLife App is available to Smart Prepaid and TNT subscribers, and will soon be available to Smart Postpaid users.

GigaFest: Music, movies, sports

GigaFest activities include the 2020 iHeartRadio Music Festival, the GigaFest Virtual Concert, the first-ever online run of the Korean Film Festival in partnership with the Korean Cultural Center of the Philippines, the Mobile Legends: Bang Bang Professional League – Philippines Season 6, and the all-female esports league Liga Adarna: Laban Para Sa Korona.

Smart subscribers can also watch the NBA Playoffs live on NBA.Smart, a portal that is available exclusively to Smart Signature subscribers, and Smart Prepaid subscribers registered to Giga Video.