PLDT wireless unit Smart Communications Inc. (Smart) vows to further intensify its SIM registration efforts after the government extended the deadline for another 90 days. SIM registration was supposed to have ended today (April 26).
Since SIM registration commenced on Dec. 27, 2022, Smart has been expending all-out efforts through communication across various channels, including TV, radio, print, billboards, text messages, digital, on-ground activities, exclusive data, and SMS offers, pre-recorded messages via interactive voice response (IVR), and flash messages.
“The 90-day extension of the SIM Registration deadline gives our subscribers more time to comply with the law and register their SIM,” said Cathy Yang, FVP and head of Group Corporate Communications at PLDT and Smart. “This also gives telcos and the government more time to reach more subscribers and campaign for SIM Registration.”
All SIM users are required to register their SIMs, according to Republic Act No. 11934 or the Subscriber Identity Module Registration Act.
Smart has been deploying thousands of assisted SIM Registration booths across the country, working closely with the DICT, the NTC, other mobile operators, and other stakeholders, to help drive registration among Filipino mobile users.
New and existing Smart Prepaid and TNT subscribers may still visit PLDT and Smart stores, or access Smart’s SIM registration portal through https://simreg.smart.com.ph/; while for Postpaid, subscribers are already considered registered based on the latest advice from DICT. Existing Smart Postpaid subscribers may call *888 or *800 for Infinity if they wish to exclude their number from the SIM Registration database.
“With regards to the gradual deactivation being evaluated by the DICT, the discussions among the DICT, the NTC, and the mobile network operators are still ongoing. Our initial assessment is that it would be difficult for us to implement due to time constraints,” Yang said.