In launching the HIIGENE program, Sanitary Care Products Asia (SCPA) hopes to boost the Philippine startup ecosystem and encourage more Filipinos to become entrepreneurs.

HIIGENE or Human Investment x Impact Grant for Entrepreneurship and Empowerment is made possible with the partnership with Asian Institute Management, one of the renowned business management schools in Asia. The HIIGENE program is a search that will provide opportunities to deserving startups.

This is the first time that the Asian Institute of Management-Dado Banatao Incubator (AIM-DBI) will emphasize people management philosophy as the top criterion. It will be anchored on SCPA’s people-first philosophy, which hopes to more inspire entrepreneurs to fulfill their dreams.

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Interested startups from AIM-DBI’s pool of 2018 alumni and 2021 enrollees may send in their applications from April 1 until April 30. The awarding of grants will follow in June, ending in October with a culminating activity to highlight the winner’s progress.

Up to three companies will receive cash grants of up to P500,000 each.

SCPA has been creating homegrown brands for Filipinos such as Sanicare, Femme, Tisyu, Cheers, Naturale, and Jade.