A nationwide survey conducted by research-management consulting-data analytics company Synergy saw Filipinos increasing their holiday activities from four in 2020 (the first year of the pandemic) to 4.6 in Christmas 2021. The survey was held Dec. 3-8, 2021 together with UK’s YouGov, an international research & data analytics company.
“Based on the said study, on average, there were around five activities being done by Filipinos pre-pandemic,” said Germaine Reyes, president and CEO, Synergy. “This went down to less than four in 2020 but is now back up to 4.6 in 2021.”
More than 3,500 respondents were aged 18 years old who came from NCR, Balance Luzon, Visayas and Mindanao.
“Said survey is representative of the online population in the Philippines which is nearly 80% this 2021,” Reyes said.
While this year’s participation in Christmas traditions and activities went up compared to 2020, Filipinos seem to be cautious about anything that is social in nature. People who joined reunions are up in 2021 with 42% from only 34% in 2020, at the height of the pandemic. Those who attended Christmas parties are down, however, from 34% in 2020 to 27% in 2021.
According to the report, In terms of spending, there is a pronounced number of Gen Zs who plan to spend more this time compared to last year’s celebration with 34% planning to spend more/spend much more which is significantly higher than the total PH’s 29%.
Based on the Synergy-YouGov studies conducted on Gen Zs’ mental health this year, there are more mental health incidences among the Gen Z’s agaisnt other cohorts (around 9 in 10 are experiencing mild to severe levels of depression).