TCL Electronics, a consumer electronics company and the world’s second-largest TV brand, unveiled its latest innovations at CES 2025. The lineup includes advanced display technologies, AI-driven devices, and sustainable solutions aimed at enhancing modern lifestyles.
TCL’s flagship product, the X11K QD-Mini LED TV, features over 14,000 local dimming zones and advanced All-domain Halo Control Technology for exceptional image clarity. Audio by Bang & Olufsen enhances the viewing experience, making it a standout choice for home entertainment. TCL also introduced the A300 Series TV and the 115-inch QM891G, the largest QD-Mini LED TV on display, paired with the Q85 Soundbar for immersive audio.
For gamers and creators, the R83 Professional Monitor Series delivers pixel-level precision. Meanwhile, TCL’s NXTPAPER 4.0 technology reduces eye strain while maintaining high visual quality, as seen in the NXTPAPER 11 Plus Tablet, with plans to extend the technology to smartphones.
In the augmented reality space, TCL launched the RayNeo X3 Pro Smart Glasses, a compact device offering built-in computing power for a seamless AR experience. The PLAYCUBE Projector was also introduced, emphasizing portability and versatility.
TCL Ai Me, the company’s first modular AI companion robot, was a key highlight. Designed to adapt to user preferences, it offers personalized interactions and blends seamlessly into smart living environments. TCL also revealed plans for an AI-enhanced Google TV, powered by Google’s Gemini model, set for a 2025 launch.

The LINKHUB HH516 5G AI CPE Router and D1 Series Smart Lock further demonstrated TCL’s commitment to connectivity and security. The D1 Pro integrates palm vein recognition, while the D1 Ultra combines a smart lock, security camera, and video doorbell into one device.
Sustainability featured prominently in TCL’s booth, with eco-friendly remote controls and furniture. Innovations like the FreshIN 3.0 Air Conditioner and FREE BUILT-IN Refrigerator focus on energy efficiency and convenience, while the Smart Home Energy Management Solution offers integrated solar-powered systems.
TCL’s partnerships, including collaborations with the NFL and sports icons, underscore its global appeal. The company reported strong TV sales in 2024, ranking second worldwide in shipments and first in North America for retail sales volume.
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