Teleperformance Philippines’ digital recruitment innovation Smart 1Question Interview Bot won a Gold Award at the recently concluded Festival of Media APAC Awards 2020 and a Bronze Stevie at the 2020 Asia-Pacific Stevie Awards.
Receiving a Gold Award in the Best Use of Digital Media: Social Media Category and a Bronze Stevie Award for the Innovative Use of Technology in Human Resources, Teleperformance Philippines’ 1Question Interview Bot leveraged smart technology to make the job application process much easier for Filipino jobseekers.
Job hunting on-ground has proven to be a challenging endeavor, especially in the midst of a pandemic. To help job seekers start their career in the Information Technology-Business Process Management (IT-BPM) industry safely, Teleperformance took the recruitment process online. Using gamification and AI (artificial intelligence), the 1Question Interview Bot used one simple question on English proficiency, a basic requirement for a Business Process Outsourcing (BPO) position, to help pre-screen potential applicants.
Teleperformance began operations in the Philippines in 1996. The company employs over 47,500 people in the country and operates over 30,000 workstations in 21 business sites.
To promote the platform, Teleperformance transformed the grammar question into a fun social challenge on Facebook. All applicants had to do was click the Facebook post with the question to send a message to Teleperformance’s Facebook messenger, verify their mobile numbers and then answer the 1Question challenge. A correct answer would lead to a slot for a live interview, eliminating the lines and the long waits during pre-screening to make job hunting easier and job hiring faster.
For Teleperformance, this meant verified leads, pre-screened applicants in seconds, and an instant applicant database. In just two months of beta testing, TP’s 1Question Interview Bot cut down the recruitment process from several weeks to several hours and helped them exceed their target applicant leads by over 700%.
At a time when unemployment is at a record-high, Teleperformance Philippines’ innovative recruitment platform has proven to be a win-win proposition.
“Even in the midst of this crisis, the IT-BPM industry continues to be one of the country’s most resilient sectors and we offer many exciting job opportunities for Filipino jobseekers. With our people-first culture, our goal was to reach out to as many applicants as we can with a process that was as simple, quick, and as stress-free as possible,” said Jeffrey Johnson, SVP for Human Capital Resource Management of Teleperformance Philippines. “At the same time, this also helps us serve our clients as we are able to provide them with the talent they need to support their business, especially during this time of disruption where excellent customer service is more essential than ever,” he added.
Categories: Media Release