To provide micro, small, and medium enterprises (MSMEs) with the knowledge on how to maximize digital platforms, TikTok Shop took part in the National MSME Summit 2024, organized by Go Negosyo in collaboration with the Department of Trade and Industry (DTI).
The summit emphasized the role of digitalization in enhancing competitiveness and fostering sustainable growth among Filipino MSMEs. The event brought together industry leaders, government officials, and entrepreneurs to discuss innovative strategies to empower MSMEs in the Philippines.
“Through TikTok Shop’s Shoppertainment format, which seamlessly integrates content and commerce, MSMEs are able to reach a nationwide audience to build and grow their business,” said Joey Concepcion, founder of Go Negosyo. “Together with TikTok Shop, we aim to provide mentorship, share insights, and empower Filipino entrepreneurs to scale and grow their businesses, leading to the growth of a diverse and inclusive Filipino e-commerce industry.”
The National MSME Summit 2024 underscored the importance of digital platforms in driving the growth and competitiveness of MSMEs, highlighting the significant role of TikTok Shop in this digital transformation.
Unique platform
“TikTok Shop is a unique platform where MSMEs can combine marketing and sales efforts seamlessly,” said Jonah Ople, category lead for Fashion at TikTok Shop. “Through our ACE Framework (Assortment, Content, and Empowerment), we help businesses optimize their engagement strategies and drive sales. Our goal is to turn engagement into revenue while providing a compelling shopping experience for users.”
The summit also featured insights from James Afante, TikTok content creator and TikTok Shop Philippines Record Holder, and Jonah Sison Ramos, CEO of Dear Face and TikTok Shop seller. They shared their experiences and strategies for crafting compelling content to drive business growth.
“We are a nation of over 7,600 islands, and through digitalization, our MSMEs can showcase and sell their products and services nationwide,” said Undersecretary Ma. Cristina Roque of the DTI-MSME Development Group. “We look forward to strengthening our partnership with TikTok Shop to champion our beloved Filipino MSMEs in the digital business landscape.”