City Savings Bank (CitySavings) recently announced the appointment of Ana Aboitiz Delgado as the new chair of the board of Union Bank of the Philippines’ (UnionBank) thrift bank subsidiary.
Delgado is concurrently serving as the senior executive vice president, chief customer experience officer, and chief digital channels officer of UnionBank. Delgado was instrumental in growing UnionBank’s digital customer base through its UB Online mobile app and was also responsible for the transformation and redesign of its branches to the Ark, which elevated the customer experience in physical premises. She played a key role in the signing of the game-changing acquisition between Citibank N.A. and UnionBank.
Aside from Delgado, Lorenzo Ocampo was also appointed as vice chair and CEO of CitySavings while Manuel Santiago Jr. assumed the position of president and chief operating officer of the thrift bank.
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Outgoing CitySavings chair and UnionBank chief technology and operations officer and chief transformation officer, Henry Aguda, takes on the reins of UnionBank’s digital bank subsidiary, UnionDigital, as its new president and CEO, taking over Ramon Vicente De Vera, who will lead a new market expansion role for the Bank.
Aguda was instrumental in the trailblazing digital transformation of UnionBank as its chief technology and transformation officer. Under his term as chair, CitySavings expanded its reach in the mass and underserved markets by accelerating the approval of teacher and motorcycle loans through the use of data science credit-scoring and acquisition models.
“These leadership appointments are key to taking both CitySavings and UnionDigital to the next level of digitally-driven growth and scale, towards our aspiration to be a Great Retail Bank,” said Edwin Bautista, president, UnionBank.
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