Waze, DOT launch ‘100 Days in the Philippines’ campaign

GPS navigation software Waze and the Philippines’ Department of Tourism (DOT) have teamed up to promote the cultural and natural wonders of the Philippines with the launch of the “100 Days in the Philippines” campaign.

With the aim of spreading awareness and appreciation for the wonders in the Philippines, the country’s different tourist destinations and local traditions and cuisines will be showcased through the interactive Waze zero-speed takeovers.

Wazers will also be able to explore and experience each of the Philippine wonders, one place at a time through zero-speed takeovers containing over 100 images of the must-see tourist destinations along with details. Similar to a digital billboard, all of the information will appear when drivers are at a complete stop.

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“We are excited to be able to partner with DOT to inspire our drivers to explore the unique and diverse wonders of the Philippines,” said Sarah Rodriguez, country manager of Waze Philippines. “Through this partnership, we hope to see more Filipinos taking trips of wonder, especially during this holiday season.”

“The Philippines has garnered a lot of international travel awards and accolades this year. It’s the best time to experience what our country has to offer,” said Tourism Assistant Secretary Howie Uyking. “Our collaboration with Waze will enable us to reach more Filipinos and inspire them to travel within the country more often.”

The “100 Days in the Philippines” zero-speed takeover ads will be available on the Waze app until March 31, 2020.